Skip to main content

5 more apps that help PR pros do their jobs



Mobile apps

http://buzztala.com/tag/mobile-apps-2/#sthash.YbJuZlb0.dpbs


Mobile use is a growing trend, with the average user spending 2 hours and 42 minutes on smartphones and tablets every day. About 86 percent of the time spent on those devices involves apps, according to an ERS infographic.
Not only can PR pros take note of this trend for campaign planning in 2015, they can also use the power of mobile to help make their jobs go more smoothly.
As a follow-up to last week’s industry-friendly apps collection, here are five more that PR pros should download:
1. Feedly (available for Android and iOS)
PR pros must keep up with news as it happens, and many bemoaned the loss of Google Reader in July 2013. Though there are many newsreaders to choose from, Feedly takes the lead as an easy-to-organize solution for news junkies on the go.
The app has pre-assembled lists of blogs, news sites, and RSS feeds to choose from in a variety of categories, but users can also add any RSS feed (including PR Daily’s), creating a feed of continuous news and updates.
Feedly users can also separate their feeds into custom lists, so PR pros can easily create sections to keep up with industry news for each of their clients.
2. Flipboard (available for Android and iOS)
Flipboard is a powerful social newsreader and has been called the “next big thing” in PR. The visual nature of the app makes it stand out among competitors. The striking visuals that grace magazine covers and accompany most articles draw many users in to read more.
You can use the app to create your own magazine(s) or you can subscribe to others’ magazines on topics ranging from recipes to world news. The newest version of the app includes more than 34,000 topics.
3. 1Password (available for Android and iOS)
PR pros wear many hats, and with all the accounts they manage, remembering each password can be a Herculean task.
1Password collects account information from social media platforms, websites, credit cards and more, and stores them in the app, generating a strong and unique password for each website. Users only have to remember the master password.
The system is much better than resorting to passwords such as “12345,” or using the same password for all your accounts. Though Sony’s hackers were pretty savvy, many brands get hacked on Twitter as a result of weak passwords.
4. Trello (available for Android and iOS)
Campaigns require a lot of teamwork, but coordinating with co-workers can be a monumental headache. It’s also easy to lose sticky notes or attachments within lengthy email threads.
Trello is a cloud-based platform and app that enables you organize tasks and connect with teammates so you can clearly and easily collaborate.
Users can create cards for individual tasks, which can be sorted under various projects or campaigns. Each card can include attachments, such as photos or press releases, and cards can be assigned to individual team members.
Team members can also make notes updating the progress of a task card or can ask questions of co-workers directly through Trello, cutting down on email chains.
5. AP Stylebook (available for iOS)
The Hemingway app helps you improve your writing by suggesting color-coded changes, but PR pros know there’s still the matter of conquering AP style before sending press releases to reporters and editors.
The $24.99 app not only enables users to search AP Stylebook based on keywords, but it also offers lists of your most recent and favorite searches. The app includes a pronunciation guide along with @APStylebook’s Twitter feed, which includes helpful style tips and reminders.
Though the app is available only on Apple devices, the 2014 AP Stylebook is also available as an e-book on Google Play.
Learn more about apps that can help PR and marketing pros—along with the trends you’ll have to pay attention to in 2015—when we talk with Patrick Goodman, product director of RedeApp, in our next #RaganSocial Twitter chat. Join us Tuesday, Dec. 16 at 2 p.m. CST.

Thanks for the info Beki Winchel from Ragan's PR Daily. http://www.prdaily.com/Main/Home.aspx

Comments

Popular posts from this blog

I understand now ...

     This is for all the single mothers raising children. I am thankful that I was raised by a single mother; of course I needed a father, but that was the hand I was dealt. This emptiness was needless, but I have to recognize that my older brother and my mom tried to fill that void and they tried their best. In fact, most of the world, including the church, would say that I came from a dysfunctional family, but it was God's plan all along; it was what actually brought me to my knees and accepted Christ. I am thankful for Him, them and all the people that invested in me; especially my mom. This blog post is for all the mothers, mainly those single mothers raising men.      After the not so pleasant memories in my early years, my “first” memories were of my mom working two jobs, one at Publix and another at a restaurant (don’t remember the name). However, I do remember that she would leave early and not come back until late at night dressed in her cashier un...

Documentary: "Hugo Blanco, río profundo"

Written by Emilio Salaverry      Today I watched the documentary on Hugo Blanco. I have heard a lot about Hugo Blanco, but never read or watch anything in-depth. Honestly, I was fascinated by his life and struggle. Blanco was a community leader that organized peasant farmers to fight for their right and take back land from the wealthy. Just to be clear, I do not pretend to be an expert on his life, but I wanted to share some thoughts about his philosophy and ideology. There are four aspects I am going to focus on; his commitment to organization of the people, him being blacklisted by the Peruvian government and Sendero Luminoso, the new language he preached after Mexico and the differences between him and Sendero Luminoso.       Blanco believed the path to real change was organizing the farming communities into one powerful unit. In fact, he did not believe in having one person to represent the people or community; he said t...

Trujillo: Top 4 menús in the city of eternal spring

Emilio Salaverry A day spent surfing in nearby Huanchaco and roaming the grounds of Chan Chan can work up quite a hunger. Get some dining tips from a local Trujillano! Menús are a part of everyday life in Peru. It doesn't matter if you're a tourist back packing around Peru on a budget or an expat working in Miraflores – you've seen those blackboards with florescent colors advertising a daily lunch menú or, for the fancier menús, a whiteboard with red or black ink. If you are a menú lover then you've drank out of those huge buckets full of  refrescos , sat at tables where your legs can't fit and you have to sit in an awkward angle, used those really thin napkins that tear at the first swipe or probably have tried the spiciest ají ever. In Trujillo, just like every other city in Peru, you will find a variation of menus. Lunch in the eternal city of spring could cost you anywhere from 6 to 15 soles depending on the restaurant. After living in Trujil...