Source: www.mypureleveragebiz.net We are all trying to use social media to sell things: products, services or ideologies. And social media is a great tool for your marketing efforts, but you need to be strategically innovative when investing money and your time in social media. This is a interpretation of a video posted on www.mercadonegro.com , titled (in Spanish) CÓMO FIJAR UNA ESTRATEGIA EN REDES SOCIAES- November 11, 2014. Veronica Figarella Head of Client Accounts for Grupo Ingenia suggests that you need to identify your business objectives before implementing your social media strategy. I think you need to establish your business goals before executing any kind of strategy in order stride for something bigger than your business idea and in order to measure your marketing and business efforts. These have to be short, medium and long term objectives. After spotting your goals you need to determine what stage of life your brand is in, for example: In ...