Thoughts From a Bilingual Educator!

Mobile apps http://buzztala.com/tag/mobile-apps-2/#sthash.YbJuZlb0.dpbs Mobile use is a growing trend, with the average user spending 2 hours and 42 minutes on smartphones and tablets every day. About 86 percent of the time spent on those devices involves apps, according to an  ERS infographic . Not only can PR pros take note of this trend for campaign planning in 2015, they can also use the power of mobile to help make their jobs go more smoothly. As a follow-up to  last week’s industry-friendly apps collection , here are five more that PR pros should download: 1.  Feedly   (available for  Android   and  iOS ) PR pros must keep up with news as it happens, and many bemoaned  the loss of Google Reader  in July 2013. Though there are many newsreaders to choose from, Feedly takes the lead as an easy-to-organize solution for news junkies on the go. The app has pre-assembled lists of blogs, news sites, and RSS feeds to choose f...

How to Measure Your Social Media ROI Using Google Analytics By Nichole Kelly Published December 3, 2014 Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. Find steps to measure social media ROI with Google Analytics. #1: Create a Custom Segment The good news is that you already have data you can segment into control groups. When someone visits your website from a social media network, Google has an automated way of identifying that user and adding him/her to reporting under Acquisition > Social . The challenge with the data setup is that you have a limited number of reports you can view, and you have very little control over how the data is displayed. The solution: Set up a custom segment that mirrors how Google Analytics automatically tracks the traffic fr...

Source: www.mercadonegro.pe Last weekend SabMiller, which administrates all of Backus´ activities, came to a global agreement with Coca – Cola Company to purchase all of their non-alcoholic beverages in an attempt to expand operations and sales in Africa. This purchase was for 260 million dollars. Backus is an international Peruvian brewery. It was founded by Jacobo Backus and Howard Johnston two American citizens. In 1876 they founded an ice company in a well-known district in Lima, Rimac, and in 1879 they change it to The Backus and Johnston Brewery LTD. But in 1954 it was bought out by a group of Peruvian entrepreneurs led by Ricardo Bentin Mujica in an effort to show the world how you can nationalize a company with private investment. Throughout the years Backus bought out all their competitors in Peru and as a result they own all the major beers brands of all the major regions making them a modern day monopoly. In 2005 Backus merged with SABMiller to become the second...

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll  discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye . Find tips for branding your social media images. #1: Create Complementary Profiles and Covers Consistency is a key part of recognition and success.  Use your company’s traditional logo or a variation of its design  for each of your social profile pictures to maintain online brand recognition. Even if you tweak your logo, your audience should still be able to recognize you immediately. Havaianas experiments with fonts in their Facebook designs. In the example above you can see how lululemon athletica has adapted a version of its standard red logo to match its cover image on Facebook and Twitter. The harmony between yo...

Source: www.reliablecpp.com This post is an email originally written by Jennifer Cooley-Channel Account Manager of HubSpot. I´m sharing this gem with the objective of HELPING YOU generate more traffic to your website.   1. Blog on a regular basis Every new blog post you create is a new page for Google to index -- it's a new opportunity for you to rank for a keyword that you want people to find you for. If you blog just twice per week, you'll add about 100 new pages to your site after one year! Write about industry trends, news, tutorials, tips, or anything else that might educate your audience -- don't be purely self-promotional. Make sure that your blogging platform is easy to update, and lets you easily optimise your posts for the search engines.  Don't have a blog that's easy to update? Get access to HubSpot's blogging tool for free. (Then read  this blog tutorial  for more info.) 2. Do on-page search engine optimisation (SEO) Each of you...

  Source: www.mypureleveragebiz.net We are all trying to use social media to sell things: products, services or ideologies. And social media is a great tool for your marketing efforts, but you need to be strategically innovative when investing money and your time in social media. This is a interpretation of a video posted on www.mercadonegro.com , titled (in Spanish) CÓMO FIJAR UNA ESTRATEGIA EN REDES SOCIAES- November 11, 2014. Veronica Figarella Head of Client Accounts for Grupo Ingenia suggests that you need to identify your business objectives before implementing your social media strategy. I think you need to establish your business goals before executing any kind of strategy in order stride for something bigger than your business idea and in order to measure your marketing and business efforts. These have to be short, medium and long term objectives. After spotting your goals you need to determine what stage of life your brand is in, for example: In ...