Thoughts From a Bilingual Educator!

Mobile apps http://buzztala.com/tag/mobile-apps-2/#sthash.YbJuZlb0.dpbs Mobile use is a growing trend, with the average user spending 2 hours and 42 minutes on smartphones and tablets every day. About 86 percent of the time spent on those devices involves apps, according to an  ERS infographic . Not only can PR pros take note of this trend for campaign planning in 2015, they can also use the power of mobile to help make their jobs go more smoothly. As a follow-up to  last week’s industry-friendly apps collection , here are five more that PR pros should download: 1.  Feedly   (available for  Android   and  iOS ) PR pros must keep up with news as it happens, and many bemoaned  the loss of Google Reader  in July 2013. Though there are many newsreaders to choose from, Feedly takes the lead as an easy-to-organize solution for news junkies on the go. The app has pre-assembled lists of blogs, news sites, and RSS feeds to choose f...

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll  discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye . Find tips for branding your social media images. #1: Create Complementary Profiles and Covers Consistency is a key part of recognition and success.  Use your company’s traditional logo or a variation of its design  for each of your social profile pictures to maintain online brand recognition. Even if you tweak your logo, your audience should still be able to recognize you immediately. Havaianas experiments with fonts in their Facebook designs. In the example above you can see how lululemon athletica has adapted a version of its standard red logo to match its cover image on Facebook and Twitter. The harmony between yo...