Thoughts From a Bilingual Educator!

BRANDING Fuente:  www.thinkstockphotos.es La estrategia de branding para cualquier tipo de empresa es la piedra fundamental de la organización, es la personalidad de tu marca. El branding es toda la experiencia del cliente con tu marca, todo desde tu logo, misión, visión, canales de redes sociales, publicidad y la atención al cliente. Tu marca es la manera de como el público te percibe así que es sumamente importante planificar y crear una experiencia excepcional. La página web 99 Designs nos brinda 8 pasos de branding para tu negocio. Acuérdense no importa en qué etapa esta tu negocio porque a una empresa madura le puedes realizar un rebranding o empezar desde cero en la creación de una. NUEVO NEGOCIO Fuente:  tecnologiaparapymes.es Realizar una lluvia de ideas para establecer el significado de tu marca. 1. Define la misión de tu marca. En pocas oraciones describe que esperas alcanzar con tu negocio para tus clientes y el por qué. Cada exitosa marca satisface una nece

How to Measure Your Social Media ROI Using Google Analytics By Nichole Kelly Published December 3, 2014 Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. Find steps to measure social media ROI with Google Analytics. #1: Create a Custom Segment The good news is that you already have data you can segment into control groups. When someone visits your website from a social media network, Google has an automated way of identifying that user and adding him/her to reporting under Acquisition > Social . The challenge with the data setup is that you have a limited number of reports you can view, and you have very little control over how the data is displayed. The solution: Set up a custom segment that mirrors how Google Analytics automatically tracks the traffic fr

Source: www.mercadonegro.pe Last weekend SabMiller, which administrates all of Backus´ activities, came to a global agreement with Coca – Cola Company to purchase all of their non-alcoholic beverages in an attempt to expand operations and sales in Africa. This purchase was for 260 million dollars. Backus is an international Peruvian brewery. It was founded by Jacobo Backus and Howard Johnston two American citizens. In 1876 they founded an ice company in a well-known district in Lima, Rimac, and in 1879 they change it to The Backus and Johnston Brewery LTD. But in 1954 it was bought out by a group of Peruvian entrepreneurs led by Ricardo Bentin Mujica in an effort to show the world how you can nationalize a company with private investment. Throughout the years Backus bought out all their competitors in Peru and as a result they own all the major beers brands of all the major regions making them a modern day monopoly. In 2005 Backus merged with SABMiller to become the second

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll  discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye . Find tips for branding your social media images. #1: Create Complementary Profiles and Covers Consistency is a key part of recognition and success.  Use your company’s traditional logo or a variation of its design  for each of your social profile pictures to maintain online brand recognition. Even if you tweak your logo, your audience should still be able to recognize you immediately. Havaianas experiments with fonts in their Facebook designs. In the example above you can see how lululemon athletica has adapted a version of its standard red logo to match its cover image on Facebook and Twitter. The harmony between your profile and

La siguiente publicación es un ranking de TOP 10 de las mejores performances de marcas peruanos en Facebook. Este ranking es un estudio analítico de las cuentas que monitorean la empresa SocialBakers . Es importante mencionar que estas marcas son clientes exclusivos de SocialBakers, entonces su estudio se basa en sus clientes y no otras marcas. NO ES UN ESTUDIO GLOBAL DE TODAS LAS MARCAS PERUANAS. Esta investigación se basa en 4 indicadores: “Local Fans”, “Fans”, “ER” y “Rating”. 1.      Local Fans: este indicador mide todos los fans locales que residen en todo el territorio nacional. No mide los seguidores en el extranjero. 2.      Fans: esta categoría mide todos los fans globales de la marca; locales y extranjeros. 3.      ER (Average Engagement Rate): este indicador identifica el promedio de interactividad que la marcas tienen con sus seguidores, es la tasa de interactividad. 4.      Rating: esta categoría tiene un rango de 1 a 10; 10 siendo lo máxi