Thoughts From a Bilingual Educator!

Mobile apps http://buzztala.com/tag/mobile-apps-2/#sthash.YbJuZlb0.dpbs Mobile use is a growing trend, with the average user spending 2 hours and 42 minutes on smartphones and tablets every day. About 86 percent of the time spent on those devices involves apps, according to an  ERS infographic . Not only can PR pros take note of this trend for campaign planning in 2015, they can also use the power of mobile to help make their jobs go more smoothly. As a follow-up to  last week’s industry-friendly apps collection , here are five more that PR pros should download: 1.  Feedly   (available for  Android   and  iOS ) PR pros must keep up with news as it happens, and many bemoaned  the loss of Google Reader  in July 2013. Though there are many newsreaders to choose from, Feedly takes the lead as an easy-to-organize solution for news junkies on the go. The app has pre-assembled lists of blogs, news sites, and RSS feeds to choose f...

How to Measure Your Social Media ROI Using Google Analytics By Nichole Kelly Published December 3, 2014 Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. Find steps to measure social media ROI with Google Analytics. #1: Create a Custom Segment The good news is that you already have data you can segment into control groups. When someone visits your website from a social media network, Google has an automated way of identifying that user and adding him/her to reporting under Acquisition > Social . The challenge with the data setup is that you have a limited number of reports you can view, and you have very little control over how the data is displayed. The solution: Set up a custom segment that mirrors how Google Analytics automatically tracks the traffic fr...