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8 pasos de branding para tu negocio

BRANDING
Fuente: www.thinkstockphotos.es


La estrategia de branding para cualquier tipo de empresa es la piedra fundamental de la organización, es la personalidad de tu marca. El branding es toda la experiencia del cliente con tu marca, todo desde tu logo, misión, visión, canales de redes sociales, publicidad y la atención al cliente. Tu marca es la manera de como el público te percibe así que es sumamente importante planificar y crear una experiencia excepcional.

La página web 99 Designs nos brinda 8 pasos de branding para tu negocio. Acuérdense no importa en qué etapa esta tu negocio porque a una empresa madura le puedes realizar un rebranding o empezar desde cero en la creación de una.

NUEVO NEGOCIO
Fuente: tecnologiaparapymes.es

Realizar una lluvia de ideas para establecer el significado de tu marca.

1. Define la misión de tu marca.

En pocas oraciones describe que esperas alcanzar con tu negocio para tus clientes y el por qué. Cada exitosa marca satisface una necesidad. ¿Qué necesidad te inspiro para crear tu empresa?

2. Determine tu público objetivo.

¿Quién es tu cliente ideal? Piensa sobre sus estilos de vida y sus hábitos. ¿Cuáles son sus hobbies? ¿Cómo es su contexto familiar? ¿Son progresistas, conservadores o modernos?

3. Reconocer tu ventaja competitiva.

¿Qué te diferencia de tu competencia?

Piensa de cómo quieres que vean tu marca.

4. Realizar una búsqueda de logos en tu sector, conoce los logos de tu competencia e identifica sus estrategias de branding. Realizando esta investigación puedes asegúrate que tu logo no se va perder entre tus competidores.

5. Define la personalidad de tu marca.

¿Sí tienes que describir tu marca como una persona, que características tendrá? ¿Femenina o masculino? ¿Fashion o tradicional? ¿Amigable o serio? ¿Joven o maduro? Esto ayudará al diseñador crear las características visuales que van a representar tu marca.

Establecer patrones de branding e implementarlos consistente.

6. Creación del logo.

Trabaja con un diseñador para seleccionar el tipo de letra, colores e imágenes que van a representar los valores de tu marca y las características establecidas anteriormente. Asegúrate que tu logo es apto para todos los formatos desde la gigantografica hasta los anuncios en smartphones.

7. Creación de página web.

Cómprate dominio y busca los recursos para diseñar y desarrollar tu página.

8. Desarrolla cuentas en redes sociales.

Elige 1 a 2 plataformas para interactuar con clientes y generar más notoriedad de tu marca. 

¿Cuáles son tus pasos para realizar un plan de branding?

¿ Qué medidas haz tomaron para crear una nueva empresa?

Por Emilio Salaverry

Fuentes:

http://www.prdaily.com/Main/Articles/17899.aspx

http://www.strategynewmedia.com/why-is-branding-important

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Location: Guayaquil, Ecuador

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