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3 herramientas que debes usar para medir campañas de marketing en redes sociales






  1. SocialBakers

SocialBakers es una plataforma analítica que brinda soluciones globales que permite medir, comparar y contrastar el éxito de sus campañas de marketing en redes sociales con información científica y competitiva. Con su servicio las marcas pueden medir y maximizar la efectividad de las estrategias de marketing a través de todas las redes sociales.
Socialbakers se especializa con  5 redes sociales claves: Twitter, Facebook, Youtube, LinkedIn and Google +. Ellos son la única plataforma analítica que brinda benchmarking global y categorización local de sus marcas.

WEBSITE: https://hootsuite.com/?icn=primtopnav&ici=Logo



           
  1. Hootsuite


Su servicio principal es la gestión de redes sociales. Según Hootsuite ellos son el panel de control líder en la gestión y medición de las redes sociales. Tienen más de 10 millones de usuarios satisfechos.


Ellos ofrecen los siguiente:
-      Gestiona múltiples redes sociales
-      Programa tuits y mensajes
-      Monitoriza menciones de marca
-      Analiza el tráfico de medios sociales

Hootsuite también ofrece las siguientes soluciones:
-      Gestión de redes sociales
-      Marketing en redes sociales
-      Ventas en redes sociales
-      Atención al cliente en redes sociales

WEBSITE: https://hootsuite.com/?icn=primtopnav&ici=Logo

           
  1. Radian6
Radian 6 se dominan como los pioneros de la industria. Ellos son de ExtractTarget Marketing Cloud permite rápidamente y eficientemente seguir, monitorear y reaccionar a comentarios, preguntas y quejas en tiempo real. Incluso ofrecen una plataforma donde puedes aprovechar más de 600 millones de fuentes de Twitter, Facebook, YouTube, blogs, noticias y mucho más para saber que están diciendo de tu marca. Con toda esta información puedes tomar acción y crear material especifica para cada red social y material personalizado para tus seguidores donde se va garantizar interactividad con tus publicaciones.



Radian6 ofrece lo siguiente:
-       Monitoreo de marca en escala
-       Data de redes sociales para tomar decisiones
-       Generación de ventas
-       Experiencias extraordinarias para los clientes.


WEBSITE: http://www.exacttarget.com/products/social-media-marketing/radian6

NOTA: Existe una más herramienta; WildFire by Google, pero a partir del 1 de enero van a eliminar el app. 

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Location: Trujillo, Perú

Comments

  1. UnknownNovember 26, 2014 at 1:31 PM

    Muy interesante, las plataformas virtuales se actualizan a cada instante y estas herramientas son muy necesarias para medir el impacto de las campañas en clientes y visitantes.
    GOOD JOB!

    ReplyDelete
    Replies
    1. Emilio SalaverryNovember 26, 2014 at 1:55 PM

      This comment has been removed by the author.

      Delete
    2. Emilio SalaverryNovember 26, 2014 at 1:59 PM

      Sí tienes razón. Los medios sociales están en constante actualización y nuestra chamba es interpretar todo esa data para el beneficio de nuestros clientes.

      Delete

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