Aportación de lo digital al negocio tradicional

Como usuarios:
Bueno lo digital, tecnológico y las redes sociales han cambiado el mundo de los usuarios más que cualquier otra revolución humana. Aparte del acceso a un mundo globalizado y a fuentes ilimitadas de información y de empleo, esta revolución ha conectado al mundo y ha dado un poder de influencia a los usuarios digitales nunca visto antes. Por ejemplo, tenemos a la bloguero cubana Yoaní Sánchez, en un país cerrado, controlado, censurado ha podido ser una de los críticos más influyentes en contra el régimen de Los Castros a través de su blog y esto jamás sería posible sin la revolución digital.

Ahora las marcas ya no son los únicos influencers en la sociedad, ahora los mismos usuarios pueden traer una marca abajo por medio de sus redes sociales porque ellos son el cuarto poder. En el mundo digital y en sus plataformas el usuario es el gran fiscalizador de sus comunidades. Ahora sin recomendaciones, sin shares, sin comentarios, sin checkins no eres nadie; la Vox Populi es lo más importantes, las marcas no pueden engañar fácilmente a la sociedad y tienen que tener una característica humana, personal y social para atraer a los millennials. Ahora la sociedad digital tiene el poder de influir sobre las marcas.

Como empresa:
La revolución digital le ha brindado a la empresa ilimitada información para conocer al consumidor y sus inquietudes en una forma más completa. Las plataformas digitales brindan información sobre los comportamientos y tendencias de consumidores, incluso respuestas, soluciones y conversaciones en tiempo real; ahora es una conversación bidireccional y esto han humanizados a las marcas y se han puesto en frente de las vidas cotidianas del consumidor. Hoy por medio de un móvil el mensaje de una marca puede llegar de una forma más natural que la publicidad tradicional; en lo tradicional los comerciales o spots radiales interrumpen lo que vemos/escuchamos, pero en lo digital la publicidad está presente en el entorno.

Ahora la clave es como gestionar, entender y sacar provecho de toda esta información.

Comments

I understand now ...

This is for all the single mothers raising children. I am thankful that I was raised by a single mother; of course I needed a father, but that was the hand I was dealt. This emptiness was needless, but I have to recognize that my older brother and my mom tried to fill that void and they tried their best. In fact, most of the world, including the church, would say that I came from a dysfunctional family, but it was God's plan all along; it was what actually brought me to my knees and accepted Christ. I am thankful for Him, them and all the people that invested in me; especially my mom. This blog post is for all the mothers, mainly those single mothers raising men. After the not so pleasant memories in my early years, my “first” memories were of my mom working two jobs, one at Publix and another at a restaurant (don’t remember the name). However, I do remember that she would leave early and not come back until late at night dressed in her cashier un...

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Thoughts From a Bilingual Educator!

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