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How to implement a social media marketing strategy



 
Source: www.mypureleveragebiz.net
We are all trying to use social media to sell things: products, services or ideologies. And social media is a great tool for your marketing efforts, but you need to be strategically innovative when investing money and your time in social media.

This is a interpretation of a video posted on www.mercadonegro.com, titled (in Spanish) CÓMO FIJAR UNA ESTRATEGIA EN REDES SOCIAES- November 11, 2014.

Veronica Figarella Head of Client Accounts for Grupo Ingenia suggests that you need to identify your business objectives before implementing your social media strategy. I think you need to establish your business goals before executing any kind of strategy in order stride for something bigger than your business idea and in order to measure your marketing and business efforts. These have to be short, medium and long term objectives.

After spotting your goals you need to determine what stage of life your brand is in, for example:

  1. In development = business idea
  2. Introduction = getting noticed
  3. Growth = establishing and positioning your band in the public
  4. Matured = loyal cliental, continued sales and positioning as a front runner
  5. Decline = you brand needs innovation
  6. Innovation = changes must occur, new branding, new products/services

Once you have identified your objectives as a business and the stage of life your business is in you can apply Veronica Figarella´s 4 objectives for setting up a social media marketing strategy:

  1. Awareness: you want to be seen; you want to be recognized, you want to be considered for a sale.
  2. Insights: Deepen and strengthen your relationship with your community, you can tell the stories your community wants to hear, generate a culture around your brand, generate a following.
  3. Generate new prospects: segmentation is much easier in order to accomplish an end, for example bring people to:
-      A landing page
-      Website
-      Fill surveys
-      Download rewards
-      Email marketing.
  1. Customer service: the consumer expects your social media channel to be a expansion of your customer services department. They want to:
-      See the objectives
-      Read recommendations
-      Quick response time
-      Be heard
-      Customer satisfaction


This has helped me a lot and has given me a method to follow. But without good stories and without engaging with your community any and all marketing strategies will fail. You need to engaging materials in order to established a following, people want to be heard and seen and marketers and entrepreneurs want their brands and products or services to be seen and bought, so invest some time in social media, get to know your audience, tailor products and stories to their liking and always identify tendencies that will only help you be seen, 

If you want tools to measure your marketing strategies on social media please contact me through facebook (Emilio Salaverry) or email salaverryemilio@yahoo.com.


Source: This is an interpretation and translation of a video posted on http://www.mercadonegro.pe/videos/21/cmo-fijar-una-estratega-en-redes-sociales-


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Location: Trujillo, Perú

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